Media releases

A media release is the most effective way of providing information to media outlets about your product, service, event, issue or program. Its purpose is to gain the interest of the media outlet, and provide them with the angle of how to position the story.

Media Release Angle

The angle is what captures the interest of the media. Some angles typically covered by the media include:

• publication of research or reports
• launch of new services, resources, programs or initiative
• announcement of new policies, initiatives, strategies
• performance milestone or achievement
• announcement about a new conference or workshop
• awards presentation

Media Release Avenues

TV, Radio, Newpaper, Magazine, Web, Print, Photography, Billboards

To find out how we can best address your specific marketing and advertising needs, contact us and we'll be happy to advise you.